Last Thursday I had the opportunity to have cocktails and dinner with Anthony Sosnick (Founder & President of Anthony Logistics for Men) at his loft in SoHo, NY. What an awesome time! If you didn’t know, Anthony aka Tony:
- Was born and raised in Detroit, Michigan
- Spent the 90’s partying in the rave scene with Kid Rock
- Is an awesome guitar player and started a music school in NYC
- Also an avid art collector
- Left the real estate arena once he realized the grooming space was lacking a head to toe brand geared toward the modern man.
With drive and perseverance, Tony created Anthony Logistics For Men in 2000 after two years of extensive marketing and product research, hundreds of surveys, worldwide focus group studies and thousands of distributed samples. Tony’s meticulous approach toward perfection led to the development of a men’s grooming line that was based on direct feedback on the specific concerns and needs of men… right down to their preference for oversized tubes and fragrance free-blends.
Anthony Brands Inc. is now comprised of an impressive portfolio of brands, including Logistics, SPORT, ACTION, Anthony For Little Men and Shaveworks The Cool Fix.
Now that you are caught up on the founder and brand, lets talk about the dinner.
The evening started off with a tour of Tony’s 3,000 sq foot SoHo loft with a glass of wine in hand. The walls were decorated with amazing artwork from several different artists. One of the pieces that stuck out the most was the “Enjoy it…while it lasts” piece by Tim Berg. The piece depicts the different stages in eating a popsicle. Tony mentioned that there were only a couple pieces sold and that Kanye West purchased the last one. Luxe right?
After taking the tour of his beautiful home, we sat for conversation and dinner. The delicious dinner was prepared by Chef Josetth Gordon, co-author of Party Like A Culinista. During dinner Tony answered questions that were submitted by some of our readers via Facebook and Twitter, check out two below:
Reader 1 (Facebook): My hubby breaks out a LOT!!! How do we go about controlling this??
Anthony: Look for a face wash that has salicylic acid or glycolic acid in it. Then use a astringent with a cotton ball. Followed up with an oil free facial lotion. If it is still persists, use a clay mask. (Try the Complete Acne Treatment by Anthony)
Reader 2 (Facebook): What are some good products for men who choose to shave their heads bald and want to be consistent with smoothness ?!!
Anthony: Clean the surface first. By cleaning the surface it prevents razor burn. Use Anthony Shave Gel. Gels are better than creams. The Anthony gel has Aloe Vera beads which moisturizes the skin.
All in all, Tony was an awesome host! I was able to gain a wealth of information about him and Anthony Logistics for Men.
Make sure to check out Anthony.com to view their products. My top LUXE picks (which I personally use):
1. Glycolic Facial Cleanser – $21
2. Facial Scrub – $36
3. Ingrown Hair Treatment – $28.50
4. Continuous Moisture Eye Cream – $32.00
What Do You Think?
-Phaon Spurlock, The Southern Gentleman
Follow me on Twitter – @Phaon
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