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February 7th, 2011
JensenMartin Opening Night Reception at RS POP.

heritage JensenMartin Opening Night Reception at RS POP.

On February 2, 2011 I attended the Opening Reception for the clothing line, JensenMartin at RS POP Shop. JensenMartin is an Italian-designed apparel line based on a heritage of fine craftmanship, high performance fabrics, and smart style.

jm3 JensenMartin Opening Night Reception at RS POP.
 Martin, Jensen & Friend

One of the aspects that I personally like the most would have to be the high quality fabric used on the outer wear. JensenMartin uses Thermore Ecodown© which offers the advantages of a synthetic insulation with the soft touch properties of down. The fact that the material is so light weight yet it keeps your body at a comfortable temperature is great! Sometimes you can feel weighed down by a traditional wool coat so this is a great alternative. I had the opportunity to try on some of the new pieces.

jm JensenMartin Opening Night Reception at RS POP.
jm2 JensenMartin Opening Night Reception at RS POP.

Another great aspect about the clothing line is the strong tradition that was placed before it. Jensen and Martin’s family have been in the fashion apparel industry for three generations. They sought to use their knowledge to create a more attainable Italian-designed brand without sacrificing quality in construction, fabric, or style.

jm4 JensenMartin Opening Night Reception at RS POP.

jm5 JensenMartin Opening Night Reception at RS POP.

jm6 JensenMartin Opening Night Reception at RS POP.

jm7 JensenMartin Opening Night Reception at RS POP.

jmp8 JensenMartin Opening Night Reception at RS POP.

Ad Campaign:

 JensenMartin Opening Night Reception at RS POP.
 JensenMartin Opening Night Reception at RS POP.

Campaign Video:

Make sure to check out the site for the full collection at www.jensenmartin.com

Don’t forget to use LuxuriousPROTOTYPE.com Insider Code for discounts – 142-GHU

What Do You Think?

-Phaon Spurlock, The Southern Gentleman

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