On April 17, 2013, Mike’s Hard Lemonade Co. showcased their new products and flavors in New York at an exclusive event at Bowlmor Times Square, where comedian Fabrizio Goldstein (AKA The Fat Jew) emceed a night of unconventional bowling and incomparable flavor. The event brough together three of America’s favorite drinking occasions — a beach party, backyard BBQ and nightlife experience.
The new products and flavors include:
“Mike’s is synonymous with innovation and an unrelenting drive to create best in class products. We are constantly looking for new ways to delight consumers’ and satisfy their ever evolving tastes across many different drinking occasions,” said Kevin Kotecki, President, Mike’s Hard Lemonade Co. “This year, we are proud to introduce our very first beer, mike’s authentic shandy. I believe it is simply the most refreshing beer ever brewed. In addition, we are entering the cider segment with mike’s Smashed Apple Cider, so delicious that consumers prefer it three to one versus the leading cider. Lastly, the number one brand in the flavored malt beverage segment, mike’s hard lemonade, will now be available in frozen pouches featuring mike’s superior flavors, smooth texture and non-sticky pouches.”
Shandy Hard Lemonade and Lager
Making a stirring debut in the world of beer, mike’s authentic shandy starts with real mike’s hard lemonade then adds crisp golden lager. Rather than adding lemon flavoring to beer, mike’s mixes in its very own hard lemonade to guarantee a taste that holds true to the original shandy blend served in pubs and bars around the world. mike’s authentic shandy is available in a 6-pack of amber bottles or in a 12-pack of cans.
Smashed Apple Cider
Another new category entry for the company is mike’s hard Smashed Apple Cider. This natural cider is traditionally fermented with crisp Washington apples, delivering a vivid aroma and refreshingly smooth taste. Smashed Apple Cider is available in two varieties: Crisp Apple, a juicy, tart beverage, and Classic Dry, a more traditional cider. Both varieties are available in a 6-pack of amber bottles. Crisp Apple is also available in a 16 oz. can for convenience stores.
Perfect for the “no glass” zones, the mike’s hard lemonade FROZEN 10oz. pouches adds an icy chill to its most loved flavors. All four popular flavors – mike’s hard lemonade FROZEN, mike’s hard black cherry lemonade FROZEN, mike’s hard classic margarita FROZEN and mike’s hard strawberry lemonade FROZEN. mike’s FROZEN pouches have the smoothest ice crystals for an almost sorbet-like experience.
Mike’s newest spring seasonal beverage, mike’s hard blood orange is less tart and a bit more sweet than traditional orange flavors. For an extra kick, this favorite flavor is also now available in the HARDER line (8% ABV).
-Phaon K. Spurlock
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