Never one to rest on his laurels, designer Tom Ford has launched a new scent, Private Blend London, in celebration of his recently opened UK flagship store located on chic Sloane Street in the West End.

The Private Blend is a mix of spices including saffron, cardamom, black pepper, cumin intertwined with coffee.  Layered onto these spices are hints of geraniums and jasmine.  He then topped it off with citrus oil and incense.  The scent also has his classic woody base of oud, cedar, torch wood, and birch tar oil.

Private Blend London is available exclusively at his London store  for the next six months ranges in sizes from 50 ml (around $215) up to a 250-ml decanter (around $492).

What do you think?


— Kevin Feather

Kevin is the Lifestyle Editor and a contributing writer for LuxuriousPROTOTYPE.  He is also a contributing writer for the  He can be found on Twitter @Kfeat and also on Google+.

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