Recently, LuxuriousPROTOTYPE was invited to view the Bernardo Rojo for Joseph Abboud Spring/Summer 2013 collection and we were perfectly happy to do so. By mixing textures and a vivid palette with decidedly unstructured lines, the collection is the sartorial epitome of classic Hollywood heartthrob meets luxe modern gentleman with just a hint of that James Dean effortless cool. To keep up with the theme, the showroom was perfectly decked like a 50’s bachelor pad with modern- day man about town twist.

Joseph Abboud - LOOK 5

Key pieces included tempered sweaters in shades of grey, high-waisted linen trousers and bright, soft leather biker jackets. The collection itself was designed for the busy, 24-hour man so as to provide ease in creating several looks which are readily interchanged from work to casual and back again. Strong patterned Western-style shirts are easily suited up or down with either biker jack or two-button linen blazer, finished with linen trouser or cargo short.

Joseph Abboud - LOOK 13

The designer’s goal was to allow the modern-day metropolitan man to emanate bold and classic styles without compromising ease. We are confident that they have not only reached but exceeded their ambitions.

Click here to view the full collection.

What Do You Think? 

-Sarah Graham 

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