Some brands start up with no interest to make a social impact, and then there are brands like BKLYN LEAGUE that aspire to make a positive social impact. Founder, Phaon K. Spurlock, envisions the men’s apparel e-commerce startup to bring the essence of Brooklyn to the world through apparel and community-based social initiatives.
BKLYN LEAGUE, which launched on August 15, 2016, is a socially responsible Brooklyn-based e-commerce site sells men’s apparel, accessories, and home goods. BKLYN LEAGUE features high-quality Brooklyn made items such as tote bags, t-shirts, hats, pillows and hand poured soy-based candles. The inspiration and look of the products take its cues from a bygone era of Brooklyn mixed with current trends.
“We want our products to reflect the feel of previous and present day Brooklyn. Brooklyn is a cultural melting pot, and we want the world to not only know it, but to embrace it. This is why we are very meticulous about the prints and styles we used for all of our products and our partnerships. It has to evoke a feeling”, says Founder, Phaon Spurlock.
Unlike many Brooklyn-based brands, BKLYN LEAGUE is a local e-commerce business with global reach that gives back to the community. The leadership team has coined their philanthropic initiative “Love, BKLYN”. Although the sale of products is key for the brand, the heart of the brand lies in making an effort to assist people in need in Brooklyn communities. BKLYN LEAGUE has a dedicated team with over 20+ years of non-profit strategic partnership experience that will align the brand with community-based organizations in Brooklyn.
Eventually, the brand’s goal is to expand the “Love, BKLYN” model into cities around the world to change the mindset of how retailers exist within their community.
Make sure to check out www.bklynleague.com to “shop with a conscious” and to “look good while doing good.”