On Wednesday, April 3rd, Magnifico Giornata launched their new sparkling wine infused essence collection with an invite-only party hosted by VH1’s Carrie Keagan, a partner in the brand. The event was held at Beaumarchais in New York’s meatpacking district, a venue known for their extravagant weekend brunch parties. As guests arrived there were greeted with glasses of Magnifico Giornata. There were three essences that the guests sampled: Ginger Pêche, Grapefruit Blanc, and Lavender Honey. In addition to massive amounts of passed hors d’oeuvres, a pairing table was arranged so that guests could pair small bites created specially to compliment each of the essences.
When guests weren’t sampling the product, they were enjoying tunes spun by renowned New York DJ, Jeffrey Tonnesen. If drinks, hors d’oeuvres and music wasn’t enough then the three burlesque dancers from Nuit Blanche surely did the job. Known for their provocative performances, and with sparklers in hand, they did not disappoint. At the end of the soiree, Magnifico Giornata’s CEO Bob Manfredonia capped off the evening with a brief thank you speech. On the way out, guests were treated to complimentary gift bags featuring two bottles of Magnifico Giornata and decadent truffles to take home.
The collection will be available at a suggested retail price of $24.99 a bottle in finer liquor stores and lounges throughout the city, and will roll-out to other key markets in the U.S. during 2013.
For more information about Magnifico Giornata, please visit: www.magnificobrands.com. Twitter: @MagnificoGio #BeMagnifico
Photography: Patrick MacLeod, Guest of a Guest
-Phaon K. Spurlock
Follow me on Twitter – @Phaon
Follow the Magazine on Twitter – @LuxePROTOTYPE
Follow the Magazine on Tumblr
Author
