On Tuesday September 17th, UGG for Men hosted an intimate group of influential men at New York City’s hotspot, The Lion to celebrate the launch of the Fall 2013 UGG for Men “For Gamechangers” campaign, featuring NFL Quarterback Tom Brady, and to officially kick off the new #UGGMenofCharacter Tumblr contest. The new contest allows people the world over to recognize and celebrate a friend, loved one, colleague, or compatriot for their accomplishments as a Man of Character.
To bring this concept to life, UGG for Men created a UGG Men of Character salon where guests were able to hear interesting real-life men of character talk about what being a man of character means to them.
The salon was moderated by Swagger New York founder Sian-Pierre Regis, featured Lawrence Cann, CEO of Street Soccer USA, Edward Song, Founder of Korilla BBQ and John DeLucie, Chef/Proprietor of The Lion.
The men entertained the guests during a lively 20 minute salon style discussion about how they strived to get to the top of their game in their respective industries, what has inspired them to become the men they are today, and what really makes a Man of Character. Guests were served specialty cocktails and hor d’oeuvres.
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